Read Me

Feelings created by the sea, a field of like-minded souls, new moons

People, music, art, food, places and design. Everything we have thought, touched, broken and rebuilt has been poured into Something & Nothing. This is our first and best album.

There is no eureka moment, unique selling point or false function. There are a million pieces to this story. We don't know the ending but this is the beginning. A love of flavour, our planet and beauty.

We don't know what will happen next, but we are excited to find out.

“You have to have something to have nothing and you have to have nothing to have something, it’s so simple but nobody sees it” — Alan Watts

To tell nothing apart from something you must first decipher the specific level at which the something and the nothing are measured. Both states are not only created by their own definition, but also held within a larger reality.

What is that reality, what in fact is reality? We confuse the world as talked about, described, and measured with the world that actually is.

Be curious, not thirsty.

This is important to us

We believe in the power of creativity to make connections, to tell a story and to make you feel alive. We partner with the Glimpse collective who use creativity for good and believe in the beauty and wisdom of nature and the power of compassion as an organising principle of humanity.

“Instead of criticising what’s going wrong, we wanted to imagine a world where these problems had been elegantly solved. Many of us are from creative backgrounds and we wondered if we could use our existing skills to show a glimpse of something else, something better”

Glimpse create campaigns and activations for the good of society and the planet. They raised over £2.5M for Help Refugees with stores that sell real products for refugees in London and New York. They have also messed with culture by taking over a tube station and replacing advertising with images of cats, inspiring thousands of people to question their surroundings.

We donate 1p from every can of seltzer sold to the Glimpse foundation. We collaborate to help us deliver on our mission and give access to our resources for their projects.

Our mission, values and inspiration

Our mission is to refresh people and planet, both literally and holistically, through inspiration, culture, shared values and experiences. We have been inspired by ideas, moments, experiences, culture and people in creating Something & Nothing. All of which helped to build our values and ethos as a company. Here are some of the key concepts.

“Up to now we have collectively learned to admire the values of the arts (which can be summed up as a devotion to truth beauty and goodness) in the special arena of galleries. But their more important application is in the general, daily fabric of our lives - the area that is currently dominated by an often-depleted vision of commerce. It is a tragic polarisation: we encounter the values we need, but only in a rarefied setting, while we regard these values alien to the circumstances in which we most need to meet them”
How to Reform Capitalism - School of Life (Alain de Botton)

“Stop interrupting what people are interested in and be what people are interested in”
Alan Phillips – Age of Ideas

“We all had to come to work on the balls of our feet and go up stairs two at a time. We needed to be surrounded by friends who could dress whatever way they wanted, even be barefoot”
Yvon Chouinard – Patagonia

“It’s about nothing, everyone is doing something we’ll do nothing”
George Costanza – Seinfeld

Authenticity: We are always relentlessly authentic in the way we communicate and behave.

Trust builds community: We are transparent with our product and business. This is the foundation of the trust we build with our community.

Embrace change: We appreciate the lows as well as the highs.  We think abundantly (there’s always different perspectives) rather than scarcely (there is only one path).

Be curious & courageous: We are constantly seeking new experiences and ideas to explore and share with our community. We don’t fear failure, competition or contradiction. We openly question everything.

Elevate: A premium product and brand that we don’t compromise. Our aesthetic and attitudes reflect enlightened ideas.

People and planet first: We continually identify how we can reduce our footprint and use our resources efficiently and for good social purposes. We are conscious of all consumption.

Join our family

If any of this resonates please go to our careers page.  And if you're a brand partner, agency, distributor or customer please get in contact or come and meet us for a seltzer.